The leading Nottingham-based PR agency Redbrick Communications is donating its expertise to enhance our communications work.
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Redbrick Communications has been providing PR, marketing and brand services to an established and wide-ranging portfolio of organisations – from leisure and tourism to property, manufacturing and retail – since 1996.
Redbrick will be helping us with strategic advice and media outreach to raise awareness of our work on a local, regional and national level. The agency will also lend its expertise in social media marketing and crisis communications as well as providing general consultancy advice.
The announcement of the partnership coincides with reports indicating that numbers in temporary accommodation in England have hit a record high and rough sleeping in Nottingham has risen by 41% in the past year. The agency will help promote our Winter Appeal to be launched on World Homeless Day (10 October).
However the next task for Redbrick Communications is to encourage businesses, groups and individuals to take part in Framework’s Big Sleep Out fundraising event – raising funds to get rough sleepers off the streets. As well as getting the word out to encourage businesses and individuals to sign up, a team from Redbrick will spend the night in sleeping bags at Nottingham Racecourse on Saturday 7 October.
Redbrick Communications has already helped publicise a number of our activities including the support of young fundraisers; a press call with corporate partner Tesco offering welcome packs and home comforts for first-time residents of Framework accommodation, and another Redbrick client DHP Family being honoured in the naming of new accommodation for long-term rough sleepers in Nottingham, thanks to the fundraising efforts of the award-winning charity music festival Beat The Streets.
Liz Bee, Account Director at Redbrick Communications, says: “No one can have failed to see the growing number of people sleeping on the streets. Having seen firsthand how Framework is changing lives devastated by homelessness and giving people a chance of a better future, we knew we wanted to try and help make a difference. We’re excited to be working with the comms team to help shine a light on the issues and the support needed to provide long-term sustainable solutions.”
Claire Eden, Head of Fundraising and Communications at Framework, says: “Framework enjoys generous financial and in-kind support from a variety of businesses and organisations. As a small team we are particularly grateful to Redbrick for donating their time and expertise to help explain the challenges that so many people face and our work to support them.
“We look forward to working closely with our new friends at Redbrick to help us in our mission to end homelessness and tackle disadvantage. The cost of living crisis and the housing crisis are a daily reality for more and more people so it is vital we enhance our support now for people in need.”