Outreach Manager Sam Lloyd is interviwed by BBC East Midlands Today as part of a feature on rough sleeping in Nottingam

We want as many people as possible to understand the issue of homelessness and support our work in tackling it – to know what we do, why we do it and who we help. 

Our Goal

Our aim is to inform people about what we do, advocate for the people we support, and motivate people to support our work in whatever way they can. 

What we did

In 2015/16 we engaged with more than 400 people at bespoke Framework events – ranging from our Impact Briefing on Multiple Needs in December, to a symposium on preventative services, and a range of “open afternoon” visits to our accommodation services for stakeholders.

By engaging proactively with the media, we were able to secure 397 news stories featuring our work and our views – in print, on-line, on the radio and on television. These stories reached more than 250,000 people.

We aim to provide expert commentary on homelessness and related issues. We were especially busy in this regard over Christmas and New Year when local protest movements brought national attention to the issues of rough sleeping and begging in Nottingham.

We also utilised wider social media platforms to reach our audiences. A total of 158,715 people saw Framework-related content on Facebook, and our tweets were seen by more than 200,000 people. We also delivered more than 60 face-to-face Speak Out talks to more than 1,000 people. 

  • 60+ the number of talks we delivered to community groups
  • 397 the number of times Framework appeared in the media
  • 158,715 the number of people we reached on Facebook 

2016/17 The Year Ahead

We need to make more people aware of a growing homelessness crisis, as cuts to support services force more people into homelessness and onto our streets. To this end we will be stepping up our campaigning work in the press and on social media, and will be seeking to present our work in person to more people than ever before.